About us
The best strategies and creative start with the best insights - and the best insights come from a deeper understanding of human psychology.
Led by consumer psychologist, Gus Allen, Beyond is a collective of consumer psychologists and brand strategists who use psychology and behavioural science to improve research, product design, and customer experiences.
Gus trained in consumer psychology at UCL’s world-renowned Centre for Behaviour Change before joining Kantar, where he worked with Dr Nicki Morley to establish Kantar’s behavioural science offering in London - helping some of the world’s biggest consumer brands solve consumer challenges through research and consultancy.
Gus Allen, Founder & Principal Consultant
Accessible insights
Central to our approach, is making robust insights more accessible to independent brands. For too long, prohibitive costs have meant this kind of research has been out of reach for start-ups and scale-ups.
By leveraging technology, behavioural science, and our network of research specialists, we’re able to deliver more efficient and impactful insights - giving forward-thinking brands the edge they need to accelerate their product market fit.
