I set up Beyond to help independent brands access robust consumer insights without the bloated agency fees.

To design and communicate products and services more effectively, brands need a deeper understanding of the customers they serve - their needs, motivations, and barriers. Brands must go beyond the functional and account for customer’s psychological, emotional and social drivers.

During my career, I have helped some of the world’s biggest brands such as Unilever, Coca-Cola and Diageo do just that - apply deeper insights from the behavioural sciences to create more meaningful and differentiated products and experiences.

Speaking to smaller businesses and start-ups, I realised that although they need these services as much as the world's biggest brands, they were struggling to access them due to time and cost constraints.

This set me on a mission to make actionable customer insights and applied behavioural science more accessible to smaller businesses - enabling them to better understand and serve their customers.

Gus Allen

Founder