Experts in behaviour and decision making
Behavioural insights, customer research and consumer psychology to help brands win customers and scale faster
"Beyond filled in some key blind spots for us and our brand will be infinitely better for it."
KIT GAMMEL, CO-FOUNDER | SURREAL
our work.
what we do.
So much of consumer behaviour is driven by influences outside of conscious awareness…
Unconscious traits
Unconscious traits shape how we evaluate the world and make decisions, often in ways which are counter-intuitive.
Dynamic systems
Understanding how the system of individual, social and environmental influences interact is vital to change behaviours effectively.
Context
Behaviour is contextual. Material, emotional, and social contexts can be the difference between a behaviour occurring or not.
We use a mix of research techniques and behavioural insights to help brands uncover the true (rather than claimed) drivers of decision making and behaviour.
Some areas we help our clients…
Positioning & strategy
We believe the best positioning and creative work is always grounded in robust insights.
We use a mix of consumer research and behavioural insights to help you build your assets from a deeper understanding of your customer, their needs, and their context.
Product & packaging
Test new concepts, products, packaging and comms with real customers.
We use a range of evaluation and validation techniques to identify areas for refinement and optimisation, giving you the confidence you need to go to market.
Customer Experience
Create experiences which work with the grain of human behaviour.
We help consumer brands remove friction and pull the right behavioural levers to deliver smooth and differentiated experiences that drive trial and retention.
testimonials.
"We were so happy with the work - it gave us clarity and confidence on how to move forward with our creative"
LEONIE HOLLAND, MARKETING DIRECTOR | DALSTON’S SODA CO.
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"Beyond gave us another perspective on how we think about the candidate and hiring experience. They helped us identify and implement behavioural techniques which improved the hiring experience for everyone."
Alex Hanson-Smith, Founder & CTO | inploi.com
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"Beyond were a total pleasure to work with, they took real time to understand our brief and executed a research plan that provided real and actionable insights. They helped fill in some blind spots for us and our brand will be infinitely better for it."
Kit Gammel, Co-Founder | eatsurreal.co.uk
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Beyond were brilliant! Quick to get the brief and managed to pull valuable insights from a tricky, niche audience. The final report was spot-on: comprehensive, strategic, and genuinely essential to the project.
Vicky Shi, Senior Strategist | 21stcenturybrand.com
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"Testing with real consumers has been vital in developing a brand positioning that resonates with our audience. These insights would have cost us a lot of time and money had we waited to find them out in market.”
Rohan Radhakrishnan, Co-Founder | quarterproof.com
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"Beyond were brilliant at uncovering and distilling what really mattered to our members. It's been hugely helpful in guiding our marketing strategy for our next phase of growth, as well as helping us communicate our value to our new team members and board"
Henry Wilkinson, Founder | drop-in.com
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“A customer-centric mindset is vital to us, and Beyond helped us identify and measure some of the more nuanced and emotional needs of our customers. It’s been hugely helpful in informing our ongoing product development and positioning.”
Sophie Salisbury, Co-Founder | reia.store
let’s talk.
If you’re wrestling with a customer challenge, we’d love to hear from you.